Our Due Props to the @LAKings

Kings DWIGHT

Many of us have criticized the marketing strategies of the Los Angeles Kings. 

  • There was the confusing:

I still don’t even understand this ‘equation’.

  • The ironic:

Of course, now this promotion is far less ironic than when the billboards first went up in Los Angeles, just before Terry Murray was canned.

Then there is the lack of merchandising to supply the demand. I can’t tell you how many fans I’ve talked to that have had trouble purchasing apparel and jerseys.

But just like on the ice, things have started to turn around in the Kings marketing department.

You’ve all most likely seen this work of genius:

It was first spotted by local fans, but Puck Daddy even likened it to our one of our favorite promotions- the Bruins Rules

Additionally, it’s well documented the that official @LAKings twitter feed is absolutely killing it. Deadspin scored an interview with some of the brains behind the best official twitter account in team sports.

Don’t believe that statement- you’ve got to see this, via someecards:

Amazing!

This is a sign of good things to come. Please, keep up the great work from inside the Kings’ front offices. With these efforts and some more on-ice success, who knows, maybe even the local news will come around.

Like some other things, it’s been a long time coming.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 778 other followers

  • Email

    crownedroyalblog@gmail.com
Follow

Get every new post delivered to your Inbox.

Join 778 other followers

%d bloggers like this: